Guest Post: Blaise Ramsay (Blessing of Luna) ~ Excerpt/Giveaway

[Marketing 101] Know Your Target Audience!

Let’s say you just finished writing, editing, and getting beta readers to read your latest, greatest book. 

Where are the readers you hope to find? How are they going to see your book in a vast world of social media, book promotion and saturated Amazon pages?

If you’re asking these questions, you probably hadn’t taken the time to locate what authors and publishers call the “Target Audience.”

What is a target audience?

A target audience is the readership you hope to market your book to. For example, for authors of paranormal romance with a focus on wolf shifters, you’re probably hoping to catch the attention of people who are fans of the shifter sub-genre. Taking it further, what age range are you going for? Are you hoping to catch male or female readers or both?

How can you find them?

  • Go to your local bookstore. Look around at the different sections of the fantasy, young adult, romance, etc. What are they looking at? When in doubt, talk to them. You don’t have to bash them over the head with the fact you have a book. Just strike up a conversation to find out what books they’ve read recently or recommend. If they seem interested, then, author drop. Offer an Advanced Reader’s Copy. Many love a good free book in exchange for a friendly conversation.
  • Utilize Amazon’s search bar. Type in some keywords you may think relate (and some that don’t) to your book. What are the shoppers in the kindle and book categories looking at? Take down some lists of some popular titles and utilize the “Customers Also Bought” section. Keep notes of the authors and the book titles.
  • Use GoodReads. Goodreads has this nice little feature called book lists. Many readers have their TBR (to be read) lists named by genre. For example, for Biker romance lovers, you might find lists titled MC Romance or Biker Romance.
  • Find your tribe. What this means is google some of the forums, facebook groups, book clubs, etc who have a focus on your genre. Offer ARCs in exchange for reviews and see what they have to say.
  • Use Demographics. This focuses on where they are located, how old their are, financial standing, etc. Yes this is important. You can use Twitter and Facebook to find such information. Who are your main fans?
  • Check out Market Trends. This goes along with using Amazon’s search bar. Try to use helpful tools like Google Trends to see what readers are doing. Knowing this can narrow down where you should go and who is looking for your book.
  • Utilize Google Adwords. Adwords is a powerful tool. It can show you some of the top searched words in Google’s search engine.
  • Ask a bookseller. While you’re in the bookstore looking for some potential prospects, why not get insight from the store on what is selling? Often they’ll share some of the titles that are flying off the shelves. This can help you greatly because you’re getting an insider’s look at the market.
  • Offer up some surveys. Get some short answers involving popular subjects and genres. Readers often don’t mind answering these because they get curious as to what it is you’re looking for.
  • When In Doubt; Consult a Mentor. Talk to other authors who have written your genre and age range. Authors love to help new and upcoming authors get over the plateau because too often, they remember being there. We all started out not knowing a thing. Finding coaches may help alleviate some stress.

 

Remember, you are never alone in this journey! Writing and blogging can be lonely but there are people who are willing to offer their expertise. 

 

New Adult Paranormal Romance

Date Published:4/20/2018

Publisher: FyreSyde Publishing

Lonely. That’s how it felt when Damien Pierce returned to Big Timber, Montana. It had been his childhood home until the day he was hit by a speeding car only to learn he wasn’t badly hurt. The experience landed him the label of the town freakshow. 

Following the death of his foster mom, Damien soon disconnected from the world around him. That was at least, until he met her. She looked human but something about made her appear otherworldly to him. He knew he shouldn’t but he wanted her. He would do anything to get to know her. To have her.

Jillian Styles was immortal. Cursed by a dark god never to find rest. A shifter capable of taking the form of a beautiful wolf. She had searched for her lover’s reincarnated soul for centuries only to find he was nowhere to be found. When she meets Damien, her world is turned upside down. She falls in love with him instantly and begins to pursue him.

However, Damien soon learns the darker part of Jill’s world. He finds himself on the hit list of the same vampire Lord responsible for killing Jill’s lover and reigniting the flames of an old war. His daughter desires Damien and vows to have him at any cost.

With the help of Alexander Kain, the mysterious wolf shifting soldier, Damien will learn what he thought he knew was only tip of the paranormal iceberg. He soon finds himself in the eyes of a vindictive and rage-filled dark god.

If you like hot lycanthrope guys, overly possessive vampire chicks, vindictive gods, strong female leads and some hot sex scenes, this book is for you.

Amazon KindlePaperbackB & NKobo

 

Kain led Damien to his tent. “Forgive my intrusion on your time with Jillian. I wanted to tell you one last thing before the fight. Holt nearly mentioned it in the meeting but I stopped him because it wasn’t the time or the place.”

“What is it?” Damien replied, curious.

“The dark secret of the vampire noble. As it is with us, the vampire nobles and high class have the ability to change into more powerful forms. Unlike lycans however, they only have a single transformation. I have only seen it once in my many years but it is very formidable.” 

Kain pulled a box out from under a pile of old books and blankets. It was covered in dust as though Kain had been trying to bury the memory.

Laying it down before Damien, he opened it, revealing what looked like a talon.

“Kain, what is this?” Damien took it in his hands, carefully examining the detail.

“It was pulled out of my father’s side. When he returned, his body was dripping blood, his side ripped open,” Kain lowered his head. “Damien, he was in his full lycan form. Whatever left this has power. I want you to be very, very careful. Lilith most likely has the power to become the monster much like the one that left this talon.”

Damien’s breath stalled in his lungs. From what he learned about their history, Pentacost Kain was one of strongest lycan soldiers in the war. 

To hear he was torn apart so badly in full lycan form by something that Lilith could possibly become sucked any hope Damien had of having a chance against her out of him. 

“Kain, I can’t fight her. What if I’m not strong enough.” Damien raced in his chest as fear fought to take hold of him.

Kain took the talon, placing it back in the box. “Damien, you are more than strong enough. Lilith is inexperienced and most likely whatever it was that took down my father was much more powerful. I just wanted you to be aware of her ability. I will be by your side against her. Gabriel and I have already talked about it. Holt, Yuna, Galeck and Lune agree it’s the best course of action. Just be ready.”

Damien nodded, his words freezing in his throat.

“Good. The moon rises. I must hunt with Gabriel and Lune. Damien, if you need to, you may stay here tonight. I know Jillian does not yet understand how strong your bond with the gods is. It may help to be in the company of someone that does. For now, though, I believe I interrupted something between the two of you. Hell hath no fury and all that.” Kain walked out chuckling.

 

FyreSyde Publishing owner and founder Blaise Ramsay started out her creative career in the conceptual art and design industry. For fifteen years she spent her time crafting characters and world for others. Recently she shifted her attention to the world of literature where she writes mostly paranormal romance. Her debut title, Blessing of Luna is the first of four books in the Wolfgods series. A portion of the proceeds of her book sales go to help charities. When Blaise isn’t busy working with sexy wolf boys, she can be found reviewing books for fellow authors, working for a few tour companies, holding interviews and offering guest posts. A professional book blogger, mom, wife and full blood Texan, Blaise loves nothing more than helping others, meeting new people and coaching folks in Scrivener. If you would like to get in touch with Blaise, the best way to contact her would be via email at bramsayauthor@gmail.com. She loves to hear from people and get questions from her readers.

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Signed paperback copy of Blessing of Luna

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I was born and raised in Northern Indiana. I’m an outdoor sun loving reader living near San Fransisco. I’m a mother, wife, dog owner, animal, and book lover. I’m the owner, reviewer, and mind behind Angel’s Guilty Pleasures. My favorite animals are horses & dogs. As for reading I love all things paranormal & urban fantasy. My favorite shifters are dragons!

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8 comments on “Guest Post: Blaise Ramsay (Blessing of Luna) ~ Excerpt/Giveaway

  1. Thanks so much for helping with the tour!

  2. thanks for sharing Angela Love the tats on the cover 🙂

  3. thanks for sharing, it’s a new one to me
    Melliane recently posted…Poison Fruit by Jacqueline CareyMy Profile

  4. Great cover and excerpt!! Shared on all my socials!!